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Multi-Strategy Traffic:
230+ Customer Acquisition Tactics

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1 Competitor Comparison Advantage “Alternative to” is a great way to get high-intent traffic already deciding ... Acquisition contentcompetitors
2 Encouraging Yes-Choice Popups ⚠️ Approach with caution! ⚠️ Most popups have a call to action (CTA) or a place ... Acquisition popupdark pattern
3 Sneaky Lead Acquisition using Google Suite ⚠️ Gray/Black hat tactic ⚠️ Post a link to a Google document that isn’t public. ... AcquisitionHustling black hat/gray hat
4 Amplify Sales by Addressing Customer Concerns through FAQs In the FAQ part of your page, you can answer any queries that users may have ... Acquisition ecommerce
5 Customize Landing Page Based on Referral Source If a specific referrer sends a lot of traffic to one of your pages, it makes sense ... Acquisition personalization
6 Wi-Fi-Only App Install Strategies If your app is more significant than 100MB, you can lower your CPI (cost per ... Acquisition ads
7 Leveraging Free Plans: Harness the Power of a Dynamic Company Widget/Link Have a backlink to your website on free plans if your product can be embedded ... Acquisition growth-engineering
8 Captivate Shoppers with a Dedicated Sales Section Many studies show that about half of the people who shop online only buy things ... Acquisition ecommerce
9 Streamline Webinar Engagement: Enable Immediate On-Demand Viewing Maximize the number of people who sign up for your webinar who show ... Acquisition webinar
10 Utilize Upfront Progress as a Motivational Tool As a job gets closer to being done, people feel more compelled to finish ... Acquisition signuponboarding
11 Combine Social Proof with Friction Reduction When you put a social proof element next to the point of friction, your ... Acquisition social proof
12 Convert Competitors’ Dissatisfied Customers Reach out to unhappy customers who write bad reviews about competing ... Acquisition things that don’t scale
13 Flipping the Script: Utilizing Anti-Ad Copy to Make an Impact Tell people why they shouldn’t buy your product. Separate yourself from ... Acquisition adscopywriting
14 Prioritize Best-Selling Products on Your Homepage The homepage aims to transfer visitors away from it and down the funnel ... Acquisition ecommerce
15 Hyper-Targeted Retargeting: Utilize Enriched Data for Precision Advertising Use Clearbit Reveal to build retargeting audiences from your website based ... Acquisition personalizationads
16 Drive Action with Personalized Images and Customized Landing Pages You can use Lemlist to send outreach emails with personalized images and ... Acquisition personalization
17 Optimize Headline Hierarchy through Slogan and Tagline Flip A company’s slogan is often used as the h1 text in its hero part, while ... Acquisition copywritingseo
18 Drive Efficiency with G2 Traffic Automation With G2′s premium plan, you can see who looked at your review page or ... Acquisition automationemail
19 Qualify Users through Subheadline Statements In the subheadline of your website, say who uses your product, like ... Acquisition copywriting
20 Creating Valuable Co-Branded Content for Mutual Benefit Find a product that goes well with yours but doesn’t compete with it, and ... Acquisition co-marketingcontent
21 Expanding Your Network: Host Influential Guests on Your Podcast or Webinar People share what they’re doing on social media, so inviting them to ... Acquisition contentwebinarco-marketing
22 Strategic Advertising via Facebook Groups Even though ads manager doesn’t let you directly target Facebook group ... Acquisition socialads
23 Prioritizing Fan Loyalty over Constant Product Iteration Three months after it opened in 2010, only 3000 people were using Pinterest ... AcquisitionActivation things that don’t scalepre-product/market fitmeet-up
24 Crowdfunding as a Launchpad for Idea Validation Before you start writing code, try to sell your product to 10 people. People ... Acquisition pre-product/market fituser insights
25 7 Formulas to Supercharge Your Pitches Use these methods for telling stories to make your pitches more interesting: ... AcquisitionRetention contentcopywriting
26 Building Barriers to Compare Prices ⚠️ Approach with caution! ⚠️ Some online stores and paid services hide their ... AcquisitionRevenue pricingsignupdark pattern
27 Capturing Leads on Twitter: Optimizing Email Collection 1. Go to ads.twitter.com. Click “Creatives” and then “Cards.” 2. Click “Create ... AcquisitionHustling socialemail
28 🔒 Gain access to unlock full database 🔒 🔒 Gain access to unlock full database 🔒 AcquisitionHustling social proofseocontent
29 🔒 Gain access to unlock full database 🔒 🔒 Gain access to unlock full database 🔒 Acquisition datapersonalization
30 🔒 Gain access to unlock full database 🔒 🔒 Gain access to unlock full database 🔒 AcquisitionRetention ecommerceonboarding
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Industry Secrets Revealed – Claim Your

Customer Acquisition Plan

Image of Fredrik Lyreskog
By Fredrik Lyreskog, Founder
Fredrik Lyreskog
Product Manager & Business Developer
Snap Inc. Partner Lead • Ex-Google • Certified Product-Led Growth • IBM Certified AI Pro • 4x author

20 years of professional experience in product development, whereof the last 15 dedicated to leading agile product teams. Strong focus on FinTech (insurance, mortgages, investments, banking services for 59 banks) and E-com (5 global, US expanding DTC’s). Additional experience in SaaS services, Leads Generation, and managing 500+ websites across 120 countries. Read more.
Snap Inc. Partner Lead • Ex-Google • Certified Product-Led Growth • IBM Certified AI Pro • 4x author
20 yrs of Product Dev in FinTech (banking services for 59 banks), E-com (5 global, US expanding DTC’s), SaaS, and Lead Gen. Managed 500+ websites in 120 countries.

You’re paying too much for your traffic today1. It’s time for a change. Without strong customer acquisition tactics and strategies, even the most cutting-edge startup won’t stand a chance. Meanwhile, many companies still rely on costly2, 3 and outdated customer acquisition channels. Multi-Strategy Traffic solves that problem.
Introducing a comprehensive database featuring 230+ proven customer acquisition tactics that cleverly boost website traffic and increase user acquisition.

WHAT YOU GET
  • Reap the benefits of little-known, advanced traffic & customer acquisition tactics while your competitors remain stuck with expensive and outdated customer acquisition models. Implementing just one customer acquisition tactic can create a significant impact.

  • Gain instant access to the database[1] immediately after purchase - through a user-friendly web interface, even simpler than basic Excel.

  • Seize the opportunity to access the database while it’s available. Previously exclusive to our consulting clients, it is now accessible to the general public for a limited time.

End Of Guesswork. Our products are built solely on science-backed, proven tactics. Discover how the world’s top companies achieve unparalleled success.

Fredrik Lyreskog
Founder, Rocket Toolkit

Increase User Acquisition:

SEO Traffic +102%[A], Direct Traffic +24%[B] (with $0 Ad Budget)
Master the art of customer acquisition in digital marketing and unlock unprecedented growth and profitability by strategically capitalizing on the inherent vulnerabilities of the human brain4 through effective customer acquisition management[2].
CASE 1
[A] In the ‘Operation SEO Fury’ customer acquisition project, we strategically implemented customer acquisition management techniques and increased organic SEO traffic acquisition (six-figure users/month) on Sweden’s leading comparison site by 102% in 1 year, 1/7/21 - 30/6/22 [Verified by third-party service]
CASE 2
[B] For the same comparison site, we applied advanced customer acquisition in digital marketing strategies[3] and increased the second-largest unpaid traffic source, Direct Traffic/Brand Search, by 23.7% from Jan ’21 to June ’22 [Verified by third-party service]
Endorsement from an Executive Team Member
“Fredrik drove the product development of our largest and most complex products with impressive results. Our funnel conversion rates improved significantly thanks to dedicated continuous improvements by Fredrik and the team” – Chief Product Officer [Source]

Customer Acquisition Funnel

The AARRR funnel, renowned in sales, marketing5, and product circles, serves as a powerful framework[4] for driving exponential growth and maximizing profitability. AARRR stands for Acquisition, Activation, Revenue, Retention, and Referral.
For years, high-growth companies have harnessed the potential of this model to optimize their web traffic user acquisition in a scalable and lucrative manner.

Here at Rocket Toolkit, we wholeheartedly embrace the AARRR model as the cornerstone of our databases. Why? Simply because it works so well for virtually all types of companies, services, and products, making it a universally powerful tool for customer acquisition.

Maximize the utilization of your acquisition funnel metrics[5] and initiate the generation of positive momentum for your acquisition funnel marketing. Enhance your top-of-funnel acquisition efforts into a finely tuned mechanism that yields exceptional outcomes.

Through this transformative approach, you embark on a journey of continuous improvement. From the initial touchpoints that capture the attention of your prospective customers to the conversion mechanisms that drive them towards decisive action, every facet of your funnel is strategically optimized.

Acquisition
You are here
Activation
Sold separately
Revenue
Sold separately
Retention
Sold separately
Referral
Sold separately

   + ACQUISITION +
   #####################
   -> Acquisition determines the funnel size in terms of users
   -> "How do we find more users?"

     1) The most basic thing here is to understand where to get visibility and to be able to get a response to the visibility
     2) Once you reach visibility and you see an initial response - make sure the quality of the response and the target audience are aligned with your requirements
     3) Make sure you have a significant and scalable, addressable audience of customers or users
         
< g clip-path=“url(#a)”>

   + ACTIVATION +
   #####################
   -> Activation is the upstream bottleneck
   -> "How do we convert users to leads?"

     1) This is about finding an offer and shaping marketing messages that solve a tangible problem for a user
     2) The faster and better you can communicate the value of solving the problem to users, the faster you can activate them
     3) Their first impression is the lasting impression, so creating an experience where you can deliver value and solve the problem quickly is critical

   + REVENUE +
   #####################
   -> Revenue determines the funnel size in terms of dollars and cents
   -> "How do we convert leads into high-profit paying customers?"

     1) Offer premium products or services that add value to your leads, free users or subscribers they would be willing to pay for
     2) Identify additional pain points where added value can be created beyond what you already do for your existing customers
     3) How to upgrade and upsell customers who purchased an entry-level product or service of yours, but has the potential to become an even more profitable customer
         
< g clip-path=“url(#a)”>

   + RETENTION +
   #####################
   -> Retention is the downstream bottleneck
  -> "How many of your customers are you keeping, and why are you losing the others?"

     1) What do we do to make customers stay longer with their subscription, or become a repeat customer in your e-com store?
     2) Identify which triggers are not only keeping your customer longer, but also makes the customer continue to spend more
     3) How to dig deeper into solving customer problems while creating added value, so that the customer wants to stay longer and spend more money on your products and services
         
< g clip-path=“url(#a)”>

   + REFERRAL +
   #####################
   -> Referral or recommendations are the icing on the cake
   -> "How can you turn your customers into your ambassadors?"

     1) Which of your customers are the ones that would be most ideal to represent your brand and get more customers through the door?
     2) Which activities would be triggers? It takes an incentive to get customers to act on your behalf and bring you more customers
     3) How to get customers to act - not only to get you a single new customer - but also to promote your brand and make you look good and get plenty of new customers
         
Acquisition You are here
Activation Sold separately
Revenue Sold separately
Retention Sold separately
Referral Sold separately

++ ACQUISITION ++
####################
-> Acquisition determines the funnel size in terms of users
-> "How do we find more users?"

  1) The most basic thing here is to understand where to get visibility and to be able to get a response to the visibility
  2) Once you reach visibility and you see an initial response - make sure the quality of the response and the target audience are aligned with your requirements
  3) Make sure you have a significant and scalable, addressable audience of customers or users
      

++  ACTIVATION ++
####################
-> Activation is the upstream bottleneck
-> "How do we convert users to leads?"

  1) This is about finding an offer and shaping marketing messages that solve a tangible problem for a user
  2) The faster and better you can communicate the value of solving the problem to users, the faster you can activate them
  3) Their first impression is the lasting impression, so creating an experience where you can deliver value and solve the problem quickly is critical

++ REVENUE ++
####################
-> Revenue determines the funnel size in terms of dollars and cents
-> "How do we convert leads into high-profit paying customers?"

  1) Offer premium products or services that add value to your leads, free users or subscribers they would be willing to pay for
  2) Identify additional pain points where added value can be created beyond what you already do for your existing customers
  3) How to upgrade and upsell customers who purchased an entry-level product or service of yours, but has the potential to become an even more profitable customer
      

++ RETENTION ++
####################
-> Retention is the downstream bottleneck
-> "How many of your customers are you keeping, and why are you losing the others?"

  1) What do we do to make customers stay longer with their subscription, or become a repeat customer in your e-com store?
  2) Identify which triggers are not only keeping your customer longer, but also makes the customer continue to spend more
  3) How to dig deeper into solving customer problems while creating added value, so that the customer wants to stay longer and spend more money on your products and services
      

++ REFERRAL ++
####################
-> Referral or recommendations are the icing on the cake
-> "How can you turn your customers into your ambassadors?"

  1) Which of your customers are the ones that would be most ideal to represent your brand and get more customers through the door?
  2) Which activities would be triggers? It takes an incentive to get customers to act on your behalf and bring you more customers
  3) How to get customers to act - not only to get you a single new customer - but also to promote your brand and make you look good and get plenty of new customers
      
Strategy Finder

Customer Acquisition Strategy

Over the past decade, businesses have witnessed remarkable success by employing various customer acquisition channels[6] to drive targeted traffic6 and boost conversions. These channels have become essential tools for organizations aiming to expand their customer base and increase their revenue streams.

Among the numerous strategies available, three extensively tested and proven customer acquisition channel strategies have emerged as frontrunners: Inventory-driven, Content-driven, and Lead-driven strategies.

Understanding the unique characteristics and benefits of each channel strategy is crucial7 for developing a comprehensive customer acquisition process[7] or writing a customer acquisition plan example.

Ecommerce Marketing Strategy

By employing an inventory-driven strategy, e-commerce websites gain a notable edge through the accessibility of their publicly indexable inventory. This advantage has a profound influence on the regulations that govern product expansion and search engine optimization (SEO) strategies within the domain of e-commerce marketing.[8].

A publicly indexable inventory contributes significantly to the effectiveness of SEO strategies in the e-commerce realm. Search engines like Google, Bing, and others rely on crawling and indexing website content to provide relevant search results to users.

Catalysts
Inventory scalability
Indexable inventory
Inventory Driven Strategyright
E-commerce marketing examples
Masters at scale Examples of successful inventory-driven websites include Spotify (featuring albums, artists, and songs), Amazon and eBay (providing categories, subcategories, and a wide range of products), and Pinterest (showcasing boards and pins). These platforms, while not being typical e-coms, serve as prime cases of effective e-commerce marketing examples that leverage the power of an inventory-driven approach with an ecommerce marketing strategy.
E-commerce go-to-market strategy
Simple approach In our comprehensive database, we have compiled numerous tested and proven tactics specifically designed to increase traffic to online stores and other inventory-driven concepts. These strategies form a crucial part of an effective e-commerce go-to-market strategy, focusing on scaling product inventory, making it indexable, and optimizing it to drive sustainable growth and profitability.
Non-intuitive strategy
Obvious e-commerce marketing in hindsight One key aspect to note is that some of the successful tactics found in our database may not seem intuitive at first, but their effectiveness becomes evident once implemented. Many of these tactics involve identifying relevant search queries and optimizing page templates to improve rankings on search engines like Google. By leveraging these non-intuitive but proven strategies, businesses can gain a competitive edge and capture a larger share of the e-commerce market.
Tested and proven
Strategy covered By leveraging the insights and tactics from our database, businesses can develop a robust e-commerce marketing strategy that maximizes the potential of their inventory-driven approach, propelling them toward sustainable success in the dynamic world of e-commerce.

Inventory Playbook

The inventory playbook unfolds in a series of stages. Let’s look at how this e-commerce marketing strategy typically can play out.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
Initially, there may be a high risk involved, but it offers clear short-term value to capture.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
1st investment stage
As the business focuses on building both the product and the organization, early successes may be modest but impactful.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
1st investment stage
Economies of scale
The true power of an inventory-driven strategy lies in its ability to scale with zero marginal cost of replication, leading to potential global expansion, diversification of the product portfolio, and the establishment of a strong brand moat.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
1st investment stage
Economies of scale
2nd investment stage
Building defensibility and ensuring long-term profitable growth requires further investments and strategic decision-making.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
1st investment stage
Economies of scale
2nd investment stage
Harvesting days
As the company matures and effectively mitigates known risks, it can choose to distribute profits through dividend payouts or embark on a new mission to pursue even greater goals.

By leveraging the insights and tactics from our database, businesses can develop a robust e-commerce marketing strategy that maximizes the potential of their inventory-driven approach, propelling them toward sustainable success in the dynamic world of e-commerce.

Content Marketing Strategy

A content-driven strategy, which forms a crucial part of a comprehensive digital marketing strategy[9], 8, revolves around addressing the needs and explicit questions of customers. Rather than solely focusing on selling products or services, this approach aims to provide valuable information and engage users through relevant content. By implementing a content marketing strategy, businesses can ensure that potential customers find their company organically, often through effective SEO techniques9. It’s important to note that a content-driven strategy doesn’t entail fewer activities to increase sales; instead, it involves different types of activities tailored to engage and convert customers effectively.

Catalysts
Content-intent fit
Value added
Content Driven Strategyright
Value-adding
Leveraging owned channels To maximize visibility and increase online sales, companies employing a content-driven strategy leverage owned channels, particularly through content marketing. By creating value for users and customers through informative and innovative content, businesses can significantly enhance their online presence. In fact, this approach has become an established and highly effective strategy for selling products in today’s digital landscape. Some companies have even developed marketing functions that generate revenue, paying for themselves through the implementation of a well-executed content marketing strategy.
Massive misunderstanding
It’s not about you It is crucial to address a common misconception associated with content marketing. While the concept of “every company is a media company” has gained widespread acceptance, it is essential to understand that being a media company is not about creating content solely about oneself10. True media companies provide a valuable service by delivering information that meets customers’ knowledge needs and attracts them to the brand. Simply inundating customers with self-centered media content created by the company itself does not generate the desired impact or drive customer purchasing decisions.

Content Playbook

Example play for a content-driven strategy.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
Starting from a concept alone with zero indexed pages, businesses can embark on a content-driven strategy.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
Early value capturing
Due to the low-cost nature of content production, further accelerated by advancements in AI technology, the entry barrier for businesses is relatively low.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
Early value capturing
Scaling advantage
With the aid of technology, content distribution can benefit from the privilege of zero marginal cost of replication. However, it is essential to strike a balance, as focusing solely on maximizing short-term profits may not contribute to long-term success.
Phases down Aspects right
ROI
Risk Effort Traffic Need
Baseline
Early value capturing
Scaling advantage
Building moats
Typically, a content-driven strategy necessitates reinvestments in processes, tools, and brand building. Building upon a proven concept, the cost of strengthening the organization and market position is usually uncontroversial.

Incorporating a well-structured content-driven strategy into a digital marketing approach allows businesses to effectively engage their target audience, increase online visibility, and drive sales. This strategic use of content marketing, in conjunction with other digital marketing tactics such as social media marketing, forms a powerful framework to reach and connect with potential customers in the digital landscape.

Lead Generation Strategy

Lead generation strategy[10] plays a pivotal role in the modern marketing landscape11, especially as traditional methods like “batch & blast” email campaigns to cold leads face challenges in attracting and acquiring customers due to increased competition and information overload. By implementing a comprehensive lead generation process (Lead Gen), companies can effectively stimulate and capture interest in their products or services. By implementing a comprehensive lead generation strategy, companies can nurture and cultivate relationships with their leads until they are ready to make a purchase.

Catalysts
Incentive strength
Leads refinement
Leads Driven Strategyright
Value proposition core
Incentives at the core At the core of a successful lead generation strategy lies a compelling value proposition and the utilization of incentives to motivate leads to provide their contact information. This approach is commonly employed by service-driven companies such as consultants, cleaning companies, craftsmen, and construction firms. Offering enticing value propositions, such as e-books, whitepapers, reports, webinars, free accounts for web services/apps, contests, email lists, or physical products, plays a vital role in driving lead generation and highlighting the effectiveness of this business model. The advent of advanced lead generation tools and technology has revolutionized the process, replacing outdated methods like cold calling with more efficient and automated approaches.
Changing habits
Acting on data The shift towards new digital channels to reach customers is driven by two main factors: evolving media consumption habits among consumers and the ability to gather and utilize detailed customer data. This transition allows businesses to collect valuable insights, resulting in enhanced customer profiles and more personalized interactions. By leveraging data-driven strategies and acting on customer information, companies can refine their lead generation strategies12 and deliver more relevant targeted marketing campaigns, ultimately boosting lead generation and driving better sales outcomes.
Era of AI
Human and the machine In the era of AI (Artificial Intelligence), marketers have access to powerful tools for analyzing incoming data and optimizing lead generation efforts. While AI brings efficiency and data-driven insights, it’s important to strike a balance between automation and personalized human interaction to ensure that lead generation strategies remain effective and engaging for potential customers. The successful combination of human expertise and technological advancements enables businesses to leverage the full potential of lead generation and drive meaningful customer acquisition in the B2B space.

By implementing an effective lead generation strategy and leveraging lead generation tools, businesses can optimize their sales processes, nurture leads, and increase conversions. These approaches empower companies to adapt to evolving consumer behavior, act on valuable data insights, and deliver personalized experiences that resonate with their target audience.

Customer Acquisition Strategy Examples

Since leads-driven strategies typically apply to service companies, they present distinct characteristics that set them apart from other customer acquisition strategies. Let’s explore some customer acquisition strategy examples to understand better.
0 Growth 0 Time 10y Content driven Inventory driven Lead driven
Old school In high-contact service industries with lower levels of digitalization, leads-driven businesses may face challenges in automating their processes, resulting in a less efficient model compared to other strategies. However, customer acquisition strategy examples have shown that even in some cases, implementing a robust customer acquisition strategy framework and lead generator tools can significantly improve efficiency and effectiveness.
0 Growth 0 Time 10y Content driven Inventory driven Lead driven
Digitalized, fast-moving For technology-oriented and fast-paced markets with fierce competition, the differences between customer acquisition strategies may be less noticeable. However, content scalability remains a critical factor that should not be underestimated. Effective customer acquisition campaigns can amplify reach, engagement, and lead generation, playing a pivotal role in customer acquisition efforts.
0 Growth 0 Time 10y Content driven Inventory driven Lead driven
Market grab + disruption During market shifts due to technological advancements or the entry of new industry players, several distinct phases may emerge, each demanding heavy investments. Each phase may require heavy investments and a well-defined customer acquisition strategy framework. A well-executed customer acquisition strategy, backed by robust market analysis and targeted campaigns, can position businesses as frontrunners in these transformative periods.
0 Growth 0 Time 10y Content driven Inventory driven Lead driven
Mature market In slow-growth markets where established players hold a significant advantage due to strong personal relationships and brand loyalty, classic service companies employing leads-driven models often outperform other strategies. Building and nurturing personal relationships with potential customers remains paramount, and a customer acquisition strategy that focuses on cultivating these relationships can yield favorable results.

By understanding the nuances and dynamics of different markets, businesses can tailor their customer acquisition campaigns and strategies accordingly. Whether it’s adapting to new lead generator tools, capitalizing on market disruptions, or leveraging personal relationships, a well-executed customer acquisition strategy aligned with the market context can drive sustainable growth and success.

Competition Strategy

Customer Acquisition Models

As you navigate the competitive landscape and refine your scalable growth strategy, it’s crucial to understand the dynamics of customer acquisition models. One important aspect to consider is the influence of competitors and their impact on your anticipated learnings.

In the realm of customer acquisition, learning from opponents and shaping their strategies can lead to increased success. This concept is captured by the Learning with Opponent-Learning Awareness (LOLA)[11], 13 method, where each agent’s actions influence the learning process of their opponents in the environment.

The core of the LOLA’s concept is captured in the following formula:

(V1(θi1,θi2)θi2)T2V2(θi1,θi2)θi1θi2δη,  \left( \frac{\partial V^1 (\theta^1_i,\theta^2_i) }{\partial \theta^2_i} \right)^T \frac{\partial^2 V^2 (\theta^1_i,\theta^2_i)}{\partial \theta^1_i \partial \theta^2_i} \cdot \delta \eta, 

In this scenario, the left side of the equation shows us how Company A’s success are influenced by any changes Company B makes to his strategy. On the right side, we see how Company B’s learning process is affected by Company A’s strategy. When we multiply these two factors together, it gives us an indication of how Company A can modify Company B’s learning process to thier advantage, leading to increased success for Company A.
However, this means that when a company experiments with its growth strategy, it can optimize the process according to anticipated learnings of the competitors. By differentiating through this anticipated learnings, a company can actively shape the strategy of the competitor in a way that increases its own success.

To escape direct competition, businesses should strive to create a monopoly or a near-monopoly in their market niche. This can be achieved by developing a unique product or service that surpasses existing alternatives, making it challenging for competitors to replicate even with the best customer acquisition strategy framework[12]. By establishing dominance in a niche or even creating a new market, businesses can unlock long-term profitability14 and reduce the threat of direct competition.

  • Seek unconventional acquisition channels: In order to effectively increase user acquisition, it is important to explore unconventional customer acquisition channels and seek opportunities to disrupt traditional distribution models. Look for innovative ways to reach customers by leveraging new technologies, growth hacks, or forming unique partnerships. These strategies allow you to deliver your products or services more efficiently and effectively, giving you a competitive edge and helping you capture a larger market share. By developing scalable acquisition strategies, you can attract more customers and drive sustainable growth.
  • Create a Proprietary Advantage: Building a proprietary advantage is another key element in customer acquisition strategy. By developing and leveraging proprietary technology, whether it’s a unique feature, technology, or approach, you can differentiate yourself from competitors and enhance the user experience. This distinctiveness attracts more customers and improves conversion rates, enabling you to capture a larger share of the market while reducing the threat of direct competition.
  • Build Strong Network Effects: Customer retention[13] plays a vital role in long-term success15. Harnessing the power of network effects is a powerful strategy to enhance customer retention and escape competition16. By building a platform that fosters strong network effects, encouraging users to invite their friends and colleagues to join, you create a community or ecosystem that becomes increasingly valuable with each new user. This makes it challenging for competitors to replicate the network effects you’ve established, providing a sustainable advantage.
  • Cultivate Viral Growth: Cultivating viral growth through referral programs is another effective tactic to escape competition. Develop referral programs that incentivize your existing customers to refer others to your product or service. Facilitate easy sharing of positive experiences and rewards with their networks, encouraging word-of-mouth promotion. By leveraging viral growth, you can rapidly expand your customer base17, gaining a competitive edge that is difficult for competitors to catch up with.
  • Target Underestimated Markets: Identify and target markets that are overlooked or underserved by competitors, as these may have untapped potential or unaddressed customer needs which can build a strategic advantage. By tailoring your offerings to meet the specific needs of these markets, you can establish a strong market position with less competition.

It’s important to remember that not every strategy is suitable or feasible for every business. Each business should carefully evaluate its unique circumstances, market dynamics, and available resources before adopting specific customer acquisition strategies.

PS. At Rocket Toolkit, we provide powerful tools to support your business growth, but we understand that success is a complex puzzle with countless variables. While we cannot promise instant success, our tools can give you a head start and and propel your business into a positive momentum that is so crucial for profitable growth.

If you’re ready to seize that opportunity, we’re here to support you in unlocking your potential and achieving your goals. Let’s embark on this journey together.

Fredrik Lyreskog
Founder, Rocket Toolkit
Multi-Strategy Traffic

Multi-Strategy Traffic: 230+ Customer Acquisition Tactics

Master the art of customer acquisition in digital marketing and unlock unprecedented growth and profitability by strategically capitalizing on the inherent vulnerabilities of the human brain through effective customer acquisition management.

PRODUCT TYPE

Database

CONTENTS

230+ tactics

FOCUS

Customer Acquisition

DELIVERY

Immediate access

Multi-Strategy Traffic: 230+ Customer Acquisition Tactics

PRODUCT TYPE

Database

CONTENTS

230+ tactics

FOCUS

Customer Acquisition