Media Contact & Press Kit

Rocket Toolkit's mission is to develop digital products that strengthen their clients' ability to achieve profitable growth, recurring revenue, and resilience. Rocket Toolkit advocates for Product-Led Growth, a growth model that relies on value-adding products as the primary driver for customer acquisition, conversion, and expansion.

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Official Bio

Rocket Toolkit was founded during the raging Corona pandemic to help businesses quickly build future-proof digital operations to protect themselves from the painfully palpable risk of relying on outdated business models.

Fredrik Lyreskog, the founder of Rocket Toolkit, has two decades of experience in product and business development for brands like Fjällräven, Google, and the Swedish Parliament, as well as leading agile teams in FinTech (insurance, mortgages, investments, digital banking for 59 banks^[1]^,1), SaaS, media, lead generation, five global DTC e-com brands, and 500+ websites^[2]^,2^,3^,4^,5^,6 in 120 countries^[3]^,7^,8.

Fredrik is certified in Product-Led Growth⁹ from ProductLed.com and certified as an Applied AI Professional^[4]^,10 from IBM, where he has built AI-driven virtual assistants, learned Python programming and OpenCV (self-driving cars, robotics, facial recognition), and built and trained his own cloud-based AI image classifiers.

In addition to nine honors and awards¹¹ and excellent recommendations¹², Fredrik's most significant accomplishments are the commercial results he has achieved for clients and employers, including increased conversion rates of 44%, 58%, and 179% over 18 months for a well-known FinTech company^[5]^,13, and a 10X (962.3%) increase in digital revenue in 11 months for a Swedish investment bank^[2]^,14.

On a personal level, Fredrik has a long athletic career, including Ironman triathlons^[6]^,15, marathons and ultramarathons¹⁶, the Swedish Classic¹⁷, and two Kung Fu World Championships¹⁸.
Fredrik lives in a house in Gustavsberg outside Stockholm with his partner Therese and their son William.

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Explore Further

Learn more about Rocket Toolkit, our founder Fredrik, and our manifesto that describes our guiding principles.

About Rocket About Fredrik Our Manifesto